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PARTNERSHIP ADDS YET ANOTHER “FRIEND”LY SOLUTION TO A GROWING PORTFOLIO
ORANGE, Calif. – Friend Communications once again expands the portfolio of software options it can offer its customers thanks to a strategic alliance with Cottonwood Software, LLC. Cottonwood’s locally-installed Campground Master front office and property management system will integrate with the Friend online booking engine, offering RV parks and campgrounds yet another solution for front office operations.
“After years of working together, we are taking the relationship to the next level by creating this strategic alliance,” said Gary Pace, Friend president and CEO. “This enhanced relationship will enable us to build a tighter integration with Campground Master. It will also allow us to offer an even more extensive list of software options to our parks and campgrounds, complementing our new world class Web-based front office property management system, Hercules, and integrating with the ReservationFriend online booking engine and the growing network of Web portals.”
With the partnership, Cottonwood Software will benefit from Friend’s marketing efforts. The Friend sales people will add Campground Master to their portfolio of front office and property management solutions for RV parks and campgrounds. Campground Master customers will not notice a change in the software or support, but they will receive enhanced benefits from the Friend online booking engine, as well as increased exposure on Camping.com and the Friend network.
“We are excited about this alliance. After working together for several years, this is just a natural progression in our relationship and we are pleased with what it can offer our customers,” said Stan Spielbusch, president and CEO of Cottonwood Software. “Being able to integrate with Friend’s online booking engine is a valuable asset to any park or campground. This enhanced partnership will ensure that integration remains strong and continues to progress technologically.”
Friend has been working to create strategic relationships with industry leaders such as Campground Master to give customers more choices. Customers can get Friend products and support whether they choose a locally-installed software solution such as Campground Master or the Hercules hotel-type web-based solution, fitting any situation from small, family-run parks to large, multi-property parks and everything in between.
“We recognize that not all campgrounds and parks need the same thing when it comes to management solutions. We are working hard to find answers for every size and type to help meet their needs and make their businesses run more smoothly. This alliance is just another way we can offer that,” Pace added.
Campground Master is a customizable front-office reservation system for any size campground or rental property. It is designed for ease-of-use and flexibility, making the transition to a computerized reservation system quick and easy. For more information, visit www.campgroundmaster.com.
Friend Communications Inc., a subsidiary of Leisure Holding Inc., provides an integrated portfolio of services, including online reservation technology, advertising infrastructure and marketing services to the outdoor recreation industry. Friend is committed to delivering best-of-breed products and marketing support to unite the businesses that make up this vertical and allow the industry to compete effectively for the general travel dollar. Through industry partnerships and its own brands, including Camping.com, Friend enhances the consumer’s online experience by providing outdoor recreation-centric information, resources and an extensive online reservation network for locating RV parks and campgrounds. More information is available on the Web at www.friendcommunications.com or by e-mail at
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